Custom Enamel Pins Wholesale Guide
Everything you need to know about ordering custom enamel pins in bulk: from design specifications to production timelines and pricing structures.
In This Guide
What Are Enamel Pins?
Enamel pins are decorative metal badges created by filling recessed areas of a metal die with colored enamel paint. They are one of the most popular forms of IP merchandise, used for brand promotion, fan collectibles, and retail products.
The global enamel pin market has grown significantly, driven by the popularity of anime, gaming, and pop culture franchises. For retailers, enamel pins offer excellent profit margins and small storage requirements.
Hard Enamel vs Soft Enamel
Hard Enamel Pins
- Smooth, flat surface
- More durable and premium feel
- Higher production cost
- Best for high-end collectibles
Soft Enamel Pins
- Textured, dimensional surface
- More affordable
- Faster production
- Best for promotional items
Design Specifications
To ensure the best results, your designs should follow these guidelines:
- Minimum line thickness: 0.3mm for hard enamel, 0.25mm for soft enamel
- Color separation: Each color must be separated by metal lines
- File format: Vector files (AI, EPS, PDF) or high-resolution PNG (300+ DPI)
- Size range: 0.75" to 2.5" (most popular: 1.25" to 1.5")
MOQ and Pricing
Our standard MOQ for custom enamel pins is 100 units per design. Volume pricing breaks typically occur at:
- 100-299 units: Base price
- 300-499 units: 10% discount
- 500-999 units: 15% discount
- 1000+ units: Custom quote
Pricing varies based on size, complexity, number of colors, and plating finish.Contact us for a detailed quote.
Production Timeline
Design Review
We review your artwork and provide feedback
Sample Production
Physical sample for approval
Mass Production
Full order production after sample approval
Quality Control
Inspection and packaging
Shipping
Express air freight to your location
Quality Standards
Every pin undergoes a 5-point inspection process:
- Color accuracy check against Pantone references
- Metal plating consistency
- Enamel fill completeness
- Back post attachment strength
- Final surface polish inspection
Packaging Options
We offer various packaging solutions to match your brand:
- Standard: Polybag (free)
- Retail: Backing card with custom design
- Premium: Velvet pouch or gift box
- Custom: Fully branded packaging design
Frequently Asked Questions
Can I order multiple designs in one batch?
Yes, you can combine multiple designs to meet higher volume pricing tiers, provided each design meets the minimum MOQ of 100 units.
Do you provide design services?
Yes, our in-house design team can help refine your artwork or create designs from your concept. Design fees are waived for orders over 500 units.
What plating options are available?
We offer gold, silver, black nickel, copper, and rainbow plating. Antique finishes are also available for a vintage look.
Can I see a sample before full production?
Absolutely. We always produce a physical sample for your approval before starting mass production. Sample fees are credited toward your full order.
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